Influence: The Psychology of Persuasion

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Product Details

Author : Robert B. Cialdini
Binding : Paperback
EAN : 9780061241895
Number of Pages : 336
Product Group : Book
Publication Date : 2007-01-04
Publisher : HarperCollins Canada , Management

ASIN : 006124189X

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Editorial Reviews

From Amazon.com

Arguably the best book ever on what is increasingly becoming the science of persuasion. Whether you're a mere consumer or someone weaving the web of persuasion to urge others to buy or vote for your product, this is an essential book for understanding the psychological foundations of marketing. Recommended.

Customer Reviews

If you market read it. (2008-02-14)

And we all market. If not a product then ourselves.This is a well written book that holds the interest throughout. The volume of research behind it is huge and the ability to precis it so well deserves praise.A book to explore for marketing tips and for tips to avoid marketing traps. Best of all it is a good read.

I used to be a people pleaser (2004-06-16)

I used to agree with other people to avoid making waves. Because of this book, I understand why I was compliant and I am more truthful in my responses to others. This book really made me understand why I was persuaded to do things I didn't want to do. A book called Optimal Thinking: How To Be Your Best Self also made a huge impact on me. Optimal Thinking helped me to let go of what is out of my control, make the most of what is in my control and get the best results in every situation. So I recommend each of these books. Read them side by side and you will be your best when noone is around and with other people.

Great book which can help you a lot (2004-04-22)

What I can say in simple words... Ono of the best books I have ever read. Cialdini is highly seasoned professional.

Shilohalso fan of motivational book you can view at amazon.comThe Rainbow Butterfly(...)

Excellent (2004-04-10)

I picked this book up because somebody online recommended it, and the topic interested me. This has been one of the best books I've ever bought. Dr. Cialdini told me things I already knew, just had never put any actual thought into. After having read most of the book I was able to apply the material into my life and I think it helped me from making a bad decision related to my higher education. I highly recommend everyone read this!

A Classic - One of those Life-Changing Books (2004-03-24)

I first was introduced to Cialdini's work during an "Intro to Managerial Psychology" class in the early 90's. I have found the concepts in this legendary book to be useful again and again in everything I do in business.

His was the first book I read that had the perfect balance of "down to earth" explanations with academic underpinnings, and a reasonable path to apply different topics.

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